Start the idea generator

Start the idea generator

I sit in front of my laptop and prepare a workshop. I design. And delete again. the flow is missing. But time is pressing. In the past, despair would have spread through my mind by now at the latest. Today I grab my dog and we go out into the fresh air. I keep the...
Strategy or actionism?

Strategy or actionism?

Actually, we all know how it goes: implementation follows strategy, strategy follows vision. So like this: Before you develop a strategy for your plan, get clear about what you want to achieve in the first place. What goal is so attractive and appealing that you will...
How wanting also becomes doing

How wanting also becomes doing

Our brain loves to learn, discover new things and have fun! But it is also very clever when it comes to its comfort zone. And so it often remains with wanting and dreaming… I am a really good swimmer and I really enjoy it! Until one day I decided to start...
Commited to brand communication

Commited to brand communication

Good brand communication communicates the core benefit of the product, picks up the target group at its needs and creates desire. I like advertising. And I love strolling through stores and looking at products, especially the packaging. But what I find exciting is,...
Alarm in my head

Alarm in my head

It was actually completely insignificant. A few spontaneous words to a small group of people, all were positive or at least neutral towards me. And there it was again. I felt my heartbeat speed up, shortness of breath, shaky hands. Pure stress.But now I really enjoy...